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Deskripsi Perusahaan
SCARLETT adalah brand kecantikan lokal dengan pertumbuhan tercepat di Indonesia yang didirikan pada 2017 oleh Felicya Angelista. SCARLETT mengeluarkan berbagai jenis produk kecantikan yang berfokus untuk mencerahkan dan menjaga kesehatan kulit, baik untuk tubuh, wajah, maupun rambut. Dengan “Reveal Your Beauty”, SCARLETT menjadi solusi yang dapat meningkatkan kepercayaan diri Sahabat Scarlett untuk berani mengungkapkan kecantikan dengan versi masing-masing.
rincian pekerjaan
tipe pekerjaan
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Lokasi
WHAT YOU MUST HAVE
Have 5 - 7 years of experience in the managerial level as a public relations
Have strong relationships with various types of media
Able to craft compelling messages and communicate effectively with various audiences
Experience in managing media inquiries
Have a creative mindset to deliver innovative public relations ideas into solutions
Strong crisis communication skills and able to manage public relations crises
WHAT YOU WILL DO
Create comprehensive public relations plans aligned with the organization's goals and objectives to enhance brand identity
Maintain and increase the company's media coverage in all platform media
Track and review all public relations-related KPIs (media value, SOV, engagement, reach, and sentiment, especially compared amongst competitors)
Responsible for planning and implementation of public relations expenditures within the budget
Maintaining strong relationships with media, community, and stakeholders
Lead and manage all external public relations activity of Scarlett Indonesia
Monitor and anticipate potential public relations crises and develop proactive strategies to address them
Collaborate with several communities and campus for campaigns, events, and activations.